After cutting a big portion of its staff in March, Vroom is back pitching investors. Yesterday, the site for buying and selling used cars filed to raise $70 million in new equity funding.
Vroom has already secured $30 million of that $70 million target, signaling confidence from investors that it’ll become profitable and beat out key competitors in the space, like Carvana and Shift.
The startup wants to make the process of buying a used car as easy as ordering a pizza. With more than 3,000 cars for sale on the site, Vroom delivers directly to its customers’ doorsteps. Since it was founded in 2013, Vroom has brought in $320 million from General Catalyst, T. Rowe Price, Altimeter and others, reaching a valuation of $655 million in July 2017.
Vroom declined to comment on its upcoming round.
As part of the March layoffs, Vroom, which is headquartered in New York City, also shuttered its Dallas, Texas and Whitestown, Indiana locations. The official number of employees Vroom let go is unclear, though when news of the layoffs broke, the company listed 845 employees on its website. Today, the site list “600+” or about 30% fewer employees.
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