Just around a week ago, lost item finder Tile announced its new CEO and added Comcast as an investor. But the company isn’t done making changes just yet. Today, Tile is launching new devices that tackle consumers’ most frequent complaints about its trackers – the lack of a user-replaceable battery. Now, Tile’s flagship products, the Tile Mate and Tile Pro, will be powered by coin cell batteries – which Tile can automatically ship to you when they start to run low, via a new subscription program.
“Most of the reviews that ding us are tied to the fact that we don’t have a replaceable battery,” explains Tile CEO CJ Prober, who recently took over the position from co-founder Mike Farley, who stepped away from his day-to-day role at the company. “Users have to go out and buy new Tiles, reattach them, and reactivate them,” he says.”It’s quite a significant barrier to remaining a Tile customer.”
User-replaceable batteries are also a significant departure from Tile’s original vision, which had argued that not having to accommodate a battery allowed its devices to be thinner than rivals. See more...