With "Finding Denver homes for buy in America," Zillow is striving to raise awareness about the housing crises that many Americans face, including discrimination and lack of affordable options, and highlighting the people who are working to make a difference. The brand is tapping into a timely cause to connect with younger demographics, who tend to be more socially conscious, spend more time on social and digital platforms, and are also the largest cohort of homebuyers.
"Finding Home in America" will air on Attn:'s Facebook Watch channel, and comes as Facebook continues to boost the on-demand video platform following early struggles to gain traction with houses for sale Denver marketers and viewers. Facebook is reportedly putting more money into original content for Watch in an effort to make it a destination for users and advertisers as it maxes out the ad inventory on its core News Feed. Read more