As AWS management Amazon keeps growing, Microsoft is getting involved with ever more retailers. On Tuesday Microsoft said it has signed a multiyear deal with Walgreens Boots Alliance.
Amazon's core business still lies in e-commerce — it has expanded in brick-and-mortar retailing through Amazon Go Stores, its Whole Foods acquisition and other efforts — and at times that's proving to be an advantage to Amazon's competitors in the cloud business. In the case of Walgreens, AWS hosting Amazon's recent push into health care looms large. Although the company has kept its intentions closely guarded, it's making moves like acquiring online pharmacy PillPack and teaming up with J.P. Morgan and Berkshire Hathaway on a long-term plan to improve care and reduce costs for employees.
WBA CEO and Executive Vice Chairman Stefano Pessina said he's not afraid of Amazon moving into the space.
"If they will come, they will create another ecosystem and people will live together," Pessina told CNBC's Jon Fortt in an interview announcing the news. "We have never believed that someone could monopolize the market. We believe that if you do the right things you can drive even if you have hard competitors." Read more