Nielsen: US smart speaker adoption grew to 24% in Q2 2018, 4 in 10 own more than one

Nielsen: US smart speaker adoption grew to 24% in Q2 2018, 4 in 10 own more than one


In the second quarter, the adoption of smart speakers — like Amazon Echo and Google Home devices — grew to 24 percent in the U.S., up from 22 percent the prior quarter, according to new data from Nielsen, released this week. The measurement firm took a look at how consumers were using their speakers, when, as well as how many were buying multiple devices.

The firm found that 4 out of 10 smart speaker owners have more than one device — a sizable percentage that points to consumers finding enough value in their first device to add more throughout the home.

The living room is the most popular location for smart speaker placement (63 percent), followed by the bedroom (35 percent) and then the kitchen (28 percent).

This is not surprising, given that the primary use case for the devices is music streaming, with 90 percent of smart speaker owners saying they stream music at least once per week. See more...




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