In 2018 alone, technology investments into sports reached nearly $1 billion. Despite this impressive commitment however, the industry is far from immune to disruption, as consumer behaviour continues to shift among sports fans. This ongoing consumer migration is driving VR virtual reality developers, leagues, and brands to look for new ways to meet the expectations of supporters with more powerful, meaningful, and emotional experiences. This of course makes immersive technologies an ideal candidate among corporations.
“Imagine watching a season-defining moment, then reliving it from any angle including from the perspective of your favourite player as they run up to take a penalty or make an improbable goal-line clearance.” That is the promise that Intel’s VR development software latest partnership is selling to fans of the three most popular clubs in Premiere League Football (or soccer if you’re American).
BeginningMarch 10th, Arsenal, Liverpool and Manchester City supporters will be able to experience the matches biggest from every angle, whether they’re watching a live broadcast, or reliving the post-match highlights from their clubs’ official website, mobile app, or social media account.
The feature will be delivered via Intel’s virtual reality software programs True View technology, which will be rolled out to the Emirates, Anfield and the Etihad stadiums. The program will also include a “Laser wall” – a virtual plane giving viewers a clear picture as to where players are positioned on the pitch – as well as “Be the player” functionality, which freezes a particular moment in the match so you can see the pitch from the eyes of a particular player. This last one promises to be not only fun for the fans, but also presents tantalizing possibilities for commentators and referees as it gives you unique insight into tactics, decisions, and play outcomes. Read more