Goldman warns Apple's earnings could fall short this year on 'rapidly slowing' demand in China

Goldman warns Apple's earnings could fall short this year on 'rapidly slowing' demand in China


Apple earnings may disappoint investors because of a marked deterioration in Chinese demand for iPhones, Goldman Sachs says.

"There are multiple signs of rapidly slowing consumer demand in China which we believe could easily affect Apple's demand there this fall," Goldman analyst Rod Hall said in an investor note Sunday.

Though Hall admitted that the smartphone market in China showed some signs of improvement in the second quarter, his forecast for third-quarter unit sales shows a decline of 15 percent year over year. While the analyst expects Apple's latest phones — including the larger XR and XS Max — to counter some of the softening demand, the overall decline in phone demand could be costly to CEO Tim Cook's bottom line.

Hall's current projections set Apple diluted earnings per share at $11.78 for the current fiscal year and $13.77 for 2019. Shares of Apple fell 1.6 percent Monday morning following the Goldman note, but are up 29 percent in 2018. See more...




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