Facebook’s virtual reality (VR) unit Oculus is getting ready to get out of the house: The subsidiary is looking to embrace VR centers and arcades in malls and movie theaters and has plans to strike deals with producers of location-based VR content. Ultimately, Oculus wants to use location-based VR to get more consumers interested in buying VR headsets.
Oculus has yet to publicly detail its plans for location-based VR, but the Facebook subsidiary used its Oculus Connect developer conference in San Jose, Calif., last week to plant the seed for a move in the location-based entertainment space. Oculus head of experiences Colum Slevin used his talk at the conference to highlight a number of location-based VR experiences, and the way these experiences could promote headset sales.
“We love the idea of an audience being able to go to a destination and have an experience, and love that experience and continue that adventure at home,” he said. “This is something we are working really closely with a number of partners on, how we can tie a location-based experience to an in-home experience.” See more...