With its $15.7 billion acquisition of Tableau Software, announced Monday morning, Salesforce isn’t just making a bet on a single company, or on the business intelligence and data visualization market. It’s betting on Seattle as a source of future hiring and growth, escalating the competition for tech talent in the region.
“Seattle will become our second headquarters of Salesforce,” said Marc Benioff, the company’s co-founder and co-CEO, in his prepared remarks on a conference call discussing the deal. “It’s going to be our HQ2, if you will.”
That was a thinly veiled reference to Amazon, one of the tech companies that Salesforce will be competing against as it looks to expand its operations. Salesforce already has a sizable presence in the Seattle area, employing more than 1,000 people in the area as one of more than 100 tech companies from the Bay Area and other regions that have established engineering centers in the region.