The XR Association, or XRA, now counts Microsoft among its membership, joining founding members Google, Facebook, Sony, HTC Vive, and Samsung.
The trade association represents the shared interests of key companies enabling augmented reality (AR) and virtual reality (VR) technologies. Microsoft’s Heidi Holman, assistant general counsel, will represent the company on the group’s board.
The XRA lists its purpose as promoting “responsible development and adoption of AR and VR globally with best practices, dialogue across stakeholders, and research” while serving “as a resource for researchers, policymakers, and partners across the XR industry.”