Apple Inc.assigned a longtime iPhone executive as its first head of marketing for AR augmented reality, demonstrating the importance of the technology to the company’s future.
Frank Casanova moved from leading iPhone marketing for wireless carriers into the new role this month. On his LinkedIn profile, Casanova said he’s now "responsible for all aspects of Product Marketing for Apple’s Augmented Reality initiative."
The decision by Apple to name its first head of product marketing for AR development software underscores the technology’s importance to the company’s quest for major new products. An Apple spokesman declined to comment.
"There’s now a name and face on Apple Augmented Reality software programs efforts and a person with a track record of working on advanced technology projects at Apple," said Michael Gartenberg, former senior director of marketing at Apple. "Frank is the ideal person to lead Apple’s efforts in AR." Read more