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Jony Ive is leaving Apple after more than two decades in which his iconic designs for the Mac, iPod and iPhone turned one of Silicon Valley’s faded giants into the world’s most valuable company and defined a generation of consumer products. Sir Jonathan is setting up his own new venture, a creative business called LoveFrom, with Apple as its first client.
The transition will begin later this year, with LoveFrom launching fully in 2020. “While I will not be an [Apple] employee, I will still be very involved — I hope for many, many years to come,” Sir Jonathan told the FT in an exclusive interview. “This just seems like a natural and gentle time to make this change.” The departure of the world’s most famous industrial designer and the custodian of the entire Apple aesthetic — from its hardware and software to its physical architecture — will come as a shock to its investors and customers. Many see Sir Jonathan as one of its most crucial assets as it looks beyond the iPhone into a new phase of products and services.
Tim Cook, Apple’s chief executive, sought to play down the changes as an “evolution”, pointing to an expanded group of in-house designers that is “the strongest it’s ever been”. Read more