Apple’s Rivals See 5G as ‘Golden Opportunity’ to Beat iPhone

Apple’s Rivals See 5G as ‘Golden Opportunity’ to Beat iPhone

Now that the first 5G devices are hitting the U.S. market, Apple Inc. is under more pressure to start readying a comparable iPhone — or watch its dominance come under attack.

Already, Motorola Mobility Holdings has a quasi-5G phone out — it requires a snap-on module — and Samsung Electronics Co. will start selling its own version through Verizon Communications Inc. on April 18. LG Electronics Inc. is planning to launch one at Sprint Corp. “very soon” and is trying to accelerate the rollout of a model for Verizon, aiming to capitalize on the frenzy surrounding the ultrafast network technology.

In fact,  all the big U.S. handset sellers have shown, announced or launched 5G devices. All except Apple, the industry leader that accounts for nearly half the smartphone shipments in the U.S. The company isn’t expected to release a compatible iPhone this year, and even 2020 isn’t a sure thing.

“They can probably get by in 2019 without a 5G handset,” wireless-industry consultant Chetan Sharma said. “But in 2020, if they don’t have a 5G handset, it could impact their market share. Not just in the U.S., but also other markets.”

It’s hard to gauge the risk for Apple if it’s a laggard in the 5G race. The company smoothly navigated relatively late transitions to 3G and 4G, though that was when the iPhone was still the hot new thing.

5G networks also still have to be built out, and the wireless signals are prone to interference. It’s no sure thing that consumers will embrace 5G by 2020, regardless of what Apple does. The early 5G phones will potentially be pricier and bigger than some of their slower counterparts, a short-term drawback to the technology.

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