Apple Plans End of iTunes, to Reveal Glimpses of Its Next Era of Apps and Devices

Apple Plans End of iTunes, to Reveal Glimpses of Its Next Era of Apps and Devices

At WWDC, Apple will make the Watch and iPad more independent, while unifying its app strategy as it looks beyond the iPhone.

Apple Inc.’s developer conference beginning Monday will move the company closer to a future in which the iPhone is no longer the central cog for other products and services. 

Chief Executive Officer Tim Cook and other leaders will make a keynote presentation at the Worldwide Developers Conference in San Jose, California, to unveil updates of Apple’s operating systems and a new approach to apps.

The changes will showcase Apple’s new generation of devices and software: Apple Watches that are more independent from iPhones, iPads with software that reduces the need for a laptop, apps that run on any Apple device, and growth areas such as augmented reality and personal health-care management, according to people familiar with the plans. 

While the developer conference is software-focused, the company often sprinkles new hardware announcements in at the event. This year, Apple won't show off a new Apple Watch or iPhone hardware until the fall, but has considered previewing the new Mac Pro at the conference.

When Apple launched the Watch in 2015, it was positioned as the next major product after the iPhone. But sales haven’t reached iPhone levels and the Watch still relies on the handset. After adding cellular connectivity support to the device two years ago, the company will use its next software update, watchOS 6, to further break it free from the iPhone by adding an on-board App Store, new apps like a calculator and voice recorder, and new messaging features.  Read more

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