Broadcasting app Anchor, which helps anyone record and share audio, is relaunching its app today with a new focus on serving the larger podcaster community. While in the past, Anchor was carving out a niche for itself in the short-form, social audio space, the new version – Anchor 3.0 – aims to be everything you need to record, edit, host, publish, and distribute a podcast of any length, as well as track how well the podcast is performing.
The changes follow Anchor’s close of a $10 million Series A from Google Ventures and Accel last fall, and arrive at a time when interest in podcasts is continuing to grow. Half of U.S. homes are now podcast fans, Nielsen has said, and 22 percent consider themselves “avid” fans. In addition, the rise of smart speakers with voice assistants has made it more convenient to listen to audio recordings in the home, helping to boost adoption further.
Anchor’s general belief has been that anyone should be able to easily record and share audio without the need for special tools or technical know-how. The new product represents a doubling-down on that belief, as it aims to remove the many obstacles that would-be podcasters face, from hosting fees, to the needs for special editing software, and the lack of insight into how well podcasts are being received by listeners, among other things.
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