A $178 wine bottle that connects to Wi-Fi raised $6 million from investors, and now the startup is shutting down

A $178 wine bottle that connects to Wi-Fi raised $6 million from investors, and now the startup is shutting down


  • A startup making a Wi-Fi wine bottle announced on Wednesday that it's shutting down.
  • In a note to customers, it blamed last year's Napa, California fires for slowing the growth of the company.

Kuvée, a startup making a wine bottle with a color touchscreen that connects to Wi-Fi, announced in an email to customers on Wednesday that it is shutting down. 

The bottle, called Kuvée FreshPour, promised to keep wine fresh for over 30 days. But it only worked with cartridges filled with wine sold by Kuvée, which you could order from the bottle's touchscreen. A bottle and four cartridges cost $178, and you could subscribe to regular cartridge shipments from a range of vineyards. 

It seemed to be an idea many people liked. Early bird preorders on Indiegogo sold out in three hours, and it had raised $6 million from investors including General Catalyst and Founder Collective. It was covered in Vogue, the Today Show, and Wired. 

Tech Insider called it the "Keurig for wine" when we reviewed it in 2016. 

Vijay Manwani, the company's CEO, said in an email to customers that it was looking for a partner to buy the company or "leverage the Kuvée technology and bring it to market as part of their own business model."

The end of Kuvée the company also means the end of the useful life of its product, as the company won't be making new cartridges after the old ones sell out. Cartridges are currently on sale for 50% off. 

Manwani said in his note that Kuvée had been seeking "considerably more capital." 

"The last year’s Napa fires, affected our ability to scale our customer base over the holiday season and hence our ability to raise the funds required to continue building awareness of Kuvée," he wrote. 

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